Assessment and objectives
Review of the business, audience, existing account and landing pages.
Google Ads
Search campaigns with objectives and measurement.
Planning, setup and ongoing management of Google Ads campaigns, with a defined budget and measurement of leads and sales.
Assessment → implementation → monitoring
What's included
Campaign setup
Organisation by intent, keywords, exclusions, ads and budgets.
Conversion measurement
Definition and validation of relevant actions, aligned with Analytics and consent.
Optimisation and reporting
Monitoring search terms, costs and conversions, with a record of changes.
Management fees and advertising spend are quoted separately. Goals, budgets and metrics are agreed before work begins; rankings, approvals and results are not guaranteed.
Google Skillshop
Google Ads certification
Google Ads Search Certification (2026)
Credential holder: Sérgio Lourenço · Strong Answer
Individual certification in Google Ads Search campaigns, issued by Skillshop.
- Issued on
- Stated expiry date
Check the current status on the official credential.
Related areas
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